Copied to clipboard ✓
Creator Brief
For Affiliate Creators

How To Maximize
Your Commissions

Selling BBL Serum. Everything you need to make the most money possible.

01
Step One

Understand
the Product

BBL Serum by The Bikini Line Co.
The Hero Product
BBL Serum

Bright Bikini Line Serum.
A chemical exfoliant serum built specifically for the bikini line, underarms, and inner thighs — not adapted from a face product. Built for this area from the start.

Lightweight. Fragrance free. Nightly use. Works for shaving or waxing.

We solve 3 problems nobody else is talking about.

Ingrown Hairs
Salicylic acid gets inside the pore and dissolves the buildup that traps hair — so it grows out instead of under.
We Fix This
Dark Spots & Discoloration
Kojic acid + alpha arbutin slow melanin overproduction after shaving or waxing. Safe for all skin tones.
We Fix This
Irritation & Redness
Niacinamide + aloe vera calm the skin barrier so the area becomes less reactive over time — not just masked.
We Fix This
500+ 5-Star Reviews
3-in-1 One Step Solution
Sold
Out Multiple Times

The step most women are missing after hair removal.

Most people use a physical exfoliant — a scrub, glove, loofah. Physical exfoliation works on the surface only. Ingrowns, discoloration, and irritation start inside the follicle. BBL Serum is the only product made specifically for this.

02
Step Two

Know the
Ingredients

Pick one or two that match your hook. Lead with the ingredient that solves the problem you opened with.

Salicylic Acid
→ Ingrown Hairs
Gets inside the pore and dissolves dead skin buildup that traps hair so it can grow out normally.
Kojic Acid
→ Discoloration
Slows overproduction of pigment that causes dark spots after shaving or waxing. Safe for all skin tones.
Alpha Arbutin
→ Uneven Tone
Brightens uneven tone. Works alongside kojic acid without changing your natural skin color.
Niacinamide
→ Irritation & Redness
Calms irritation and strengthens the skin barrier so the area becomes less reactive over time.
Aloe Vera
→ Immediate Soothing
Soothes immediately. Keeps the formula gentle enough for sensitive skin and daily use.
Willow Bark Extract
→ Exfoliation Support
Supports the exfoliation process naturally alongside salicylic acid.
03
Step Three

Share the
Founder Story

Tamar is a licensed esthetician and Brazilian wax specialist. She spent five years running her own wax studio and treated thousands of clients. She kept seeing the same problems repeat — ingrowns, discoloration, irritation after every appointment.

Clients would ask what to use at home. She never had a confident answer. Nothing on the market was made specifically for this area. So she created BBL Serum herself, working one on one with a chemist.

The brand launched and sold out of its first run in 30 days. 500+ five-star reviews since.

Use this in your own words. You don't need to recite it — just understand the origin so you can reference it naturally to build trust.

04
Step Four

Speak Like
the Brand

Pull from these frames when you talk about the product. They're proven to resonate.

05
Step Five

How To Sell It
The Full System

Four stages. Read the system first — understand why it works. Then use the direction and inspiration in each stage to write your own version in the notepad.

Why This Order Matters

Most creators kill their conversions by leading with the product. The second you say "this product..." before she feels understood, you've lost her. She's not ready to buy — she's still deciding if you get her problem.

The sequence is designed around attention retention. Your job in the first half of the video is not to sell — it's to make her feel so seen that scrolling past feels like a mistake. The product reveal only lands hard when she already trusts you and believes the problem is real and fixable.

Background is not filler. It's the trust-builder that earns you the right to sell. The more specific and real it feels, the longer she stays — and the more she believes the product actually works.

01
Hook
Make her feel seen. Stop the scroll by naming the thing she's never said out loud.
She decides in 2 seconds whether this is for her.
↓
02
Bridge
Promise relief is coming. One sentence. Keep her watching.
Don't reveal the product yet. Just signal there's an answer.
↓
03
Background
Build trust before you sell. Your real story or your credibility — one or two sentences.
This is where most creators skip ahead and lose the sale. Hold the product reveal here.
↓
04
Sell
Now name the product. You've earned it. Keep it simple — product, 1–2 ingredients, urgency, CTA.
She already trusts you. The sell just confirms what she already wants to do.
The Rules That Don't Change
✗
Never lead with the product. Earn the reveal.
✗
Never try to cover ingrowns, dark spots, irritation, and founder story all in one video. Pick one angle.
✗
Never list all the ingredients. Pick 1–2 that match the pain point you opened with.
✓
Sell the confidence. The smoother skin is just how she gets there.
✓
The more specific your story, the longer she stays. Vague stories lose watch time.
✓
If it sounds like an ad when you read it back, rewrite it.
01
Hook
Stop the scroll. Make her feel seen in the first two seconds.
The Direction

Her pain is private. She hasn't told anyone about this. The hook works when it names the thing she's never said out loud. Pick one entry point only — symptom, emotion, identity, or dream. Don't combine them. Add a micro-reframe at the end if it feels right — something that shifts the feeling from shame to fixable.

Inspiration — don't copy, remix
Pain — Symptom
"If your bikini line has dark spots and bumps every time you shave..."
"If you get ingrowns no matter what razor you use..."
"If your bikini line looks nothing like the rest of your skin..."
"If you've been dealing with discoloration for years and nothing has touched it..."
Pain — Emotional
"If you adjust your swimsuit every time you stand up at the pool..."
"If you feel self-conscious the second your clothes come off..."
"If you've just accepted your bikini line is always going to look like that..."
"If you avoid certain angles, certain lighting — because of your bikini line..."
Dream Outcome
"If you want your bikini line to actually match the rest of your body..."
"If you want to feel confident in a high-cut bikini without thinking twice..."
"If you want to stop planning outfits around what your bikini line is doing..."
Identity
"If you're the girl who does everything right and your skin still looks like this..."
"If you moisturize your face twice a day and put nothing on the skin that takes the most damage..."
"To every woman who's been quietly embarrassed about this and never said anything..."
+ Micro-Reframe Optional — shifts shame to fixable
"It's not your skin type — it's that no one told you what to do after hair removal."
"You're not doing anything wrong. Aftercare is just the step nobody talks about."
"It's post-inflammatory pigmentation and it fades — but only with the right ingredients."
02
Bridge
Promise there's an answer. One sentence. Keep moving.
The Direction

This is the shortest stage. Its only job is to signal that relief is coming and keep her watching. Don't over-explain here. One sentence then move on. Empathetic tone works best for this product.

Inspiration — say it in your own words
"I actually have a solution for you."
"You don't have to keep dealing with this."
"There's a really simple fix — and it's the step most people skip entirely."
"I wish someone had told me about this sooner."
"This is what's been missing from your routine the whole time."
03
Background
1–2 sentences. Build trust. Delay the product reveal.
The Direction

Don't over-explain here. One sentence of personal story, one sentence of credibility — then move. Personal + authority is the strongest combo for this product. If you're a licensed esthetician, lead with that. If not, lean into how long you dealt with the problem or how many things you tried before this.

Strongest combos — use as a starting point
"I dealt with this for years and thought it was permanent. Then I found out it's post-inflammatory pigmentation — and there are specific ingredients that fade it."
"I've been waxing women for five years and this is the number one complaint I hear. The problem is almost never the hair removal — it's that nobody does anything for the skin after."
"I tried everything and nothing worked until I understood what was actually causing it. The discoloration compounds every single session if you don't treat it."
Personal story angles
"I dealt with ingrowns and discoloration for years and thought it was something I had to live with."
"Every time I shaved I knew exactly what was coming — the bumps, the dark marks, the whole thing."
"I tried every scrub, every toner, every TikTok hack and nothing actually fixed it long-term."
Authority angles
"I'm a licensed esthetician and this is the number one thing my clients ask me about."
"I finally asked my esthetician what she actually recommends and she told me about this."
"I tested at least 12 different products before I found something that actually worked."
"I went down a rabbit hole researching what dermatologists use for post-inflammatory hyperpigmentation and this kept coming up."
04
Sell
Name it. Explain it simply. Pick 1–2 ingredients. Close.
The Direction

Introduce the product in one sentence — hard stop. Then pick one or two ingredients that match the pain point you opened with, not all of them. Close with urgency that feels real and a CTA that feels natural, not scripted. Sell the confidence — not just smoother skin. The smoother skin is how she gets there.

Product intro — pick one, say it simply
"This is BBL Serum — made specifically for your bikini line. Clears ingrowns, fades dark spots, rebuilds the skin barrier."
"It's a bikini-line serum that does three things at once — ingrowns, discoloration, irritation."
"Think of it like your face serum — but built for the skin that takes the most damage every week."
"It's basically a skincare routine for your bikini line in one pump."
Ingredient logic — pick 1–2 that match your hook
Ingrowns: "The salicylic acid gets inside the follicle and dissolves the buildup trapping the hair — that's why they actually clear instead of just sitting there."
Discoloration: "Kojic acid and alpha arbutin together hit discoloration through two different pathways at the same time — that's why results actually show up."
Discoloration: "Same ingredient combo dermatologists use for hyperpigmentation — just formulated specifically for this area."
Irritation: "Aloe and centella calm the irritation immediately — your skin stops freaking out after every shave."
Irritation: "It rebuilds the skin barrier so it stops overreacting to every single shave."
Urgency — make it feel real
"These sell out fast — grab it while you can."
"The discoloration doesn't fade on its own — it compounds. Every session you wait, the timeline starts from zero."
"Summer is coming and you have just enough time to see real results if you start now."
"You've been adjusting your swimsuit at the pool for two summers now. This is the fix."
"You already take care of your face. Your bikini line has been waiting for the same attention."
CTA — natural, not scripted
"I'll link it right here."
"Tap the link — one pump a night is all it takes."
"It's linked in this video — go get it."
Your Script
Write your own version here. Use the direction above as a guide — not a script.
The goal is to sound believable — not perfect. If it sounds like an ad, rewrite it.
07
Step Seven

Learn What
Actually Converts

The Emotional Truth

Women don't buy BBL Serum because they want smoother skin.

They buy it because they want to feel confident in a bikini.

Sell the confidence. The smoother skin is how you get there.

Realistic Timelines — Never Imply Overnight Results

Honest timelines build more trust than hype. Say these out loud in your video.

Ingrowns
2–4 wks
Start improving with consistent nightly use.
Discoloration
6–8 wks
Visible improvement. Older pigmentation takes longer.
Irritation
Days
Can calm quickly. Barrier strengthens over 4–6 weeks.
✓ Say This
  • Helped with / cleared up / improved / faded
  • I've tried everything and this is the first thing that worked
  • It's not your fault. Nobody teaches you this
  • You can read the reviews if you don't believe me
  • They sell out fast — grab it while you can
✗ Never Say This
  • Treats / cures / eliminates / fixes / clinically proven
  • Fix or fixed — say cleared up instead
  • Dermatologist approved or guaranteed results
  • Any comparison to a named competitor
  • Describing it as a general body or face serum